Data Online advertising Archives

Google’s scrapping third-party cookies – but invasive targeted advertising will live on

Ink Drop/Shutterstock Eerke Boiten, De Montfort University Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”. The change is significant. Chrome commands some two-thirds of the web browser market. Third-party tracking cookies, …