Tag Archives: Digital culture

CGI influencers: when the ‘people’ we follow on social media aren’t human

Shanvood/Shutterstock Francesca Sobande, Cardiff University Social media influencers – people famous primarily for posting content online – are often accused of presenting artificial versions of their lives. But one group in particular is blurring the line between real and fake. Created by tech-savvy teams using computer-generated imagery, CGI or virtual influencers look and act like real people, but are in …

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