Tag Archives: female executives

Gender washing: seven kinds of marketing hypocrisy about empowering women

‘We’re all about you.’ jesadaphorn Rosie Walters, Cardiff University At a time of so much focus on how women are held back and treated unfairly, corporations spend multiple millions telling us what they are doing to empower women and girls. When this makes them seem more women-friendly than they really are, it’s known as gender washing. Gender washing comes in …

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