Tag Archives: Generation Z

Generation Z: when it comes to behaviour, not all digital natives look alike

Rawpixel.com via Shutterstock Elodie Gentina, IÉSEG School of Management and Emma Parry, Cranfield University Gradually over the past few years, the once-ubiquitous discussions about millennials are being replaced by an interest in the new kids on the block: generation Z – or, to give them a recently assigned alias – “Zoomers”. According to most reckonings, to be genZ means you …

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