Tag Archives: Greenwash

Gender washing: seven kinds of marketing hypocrisy about empowering women

‘We’re all about you.’ jesadaphorn Rosie Walters, Cardiff University At a time of so much focus on how women are held back and treated unfairly, corporations spend multiple millions telling us what they are doing to empower women and girls. When this makes them seem more women-friendly than they really are, it’s known as gender washing. Gender washing comes in …

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Climate explained: are consumers willing to pay more for climate-friendly products?

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Shutterstock/Alliance Images Gary Mortimer, Queensland University of Technology CC BY-ND Climate Explained is a collaboration between The Conversation, Stuff and the New Zealand Science Media Centre to answer your questions about climate change. If you have a question you’d like an expert to answer, please send it to climate.change@stuff.co.nz I’m seeing quite a few “climate-friendly” products at the supermarket. Are …

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