Tag Archives: Retailers

How mobile shopping habits differ around the world, from Brazil to Australia

Research show comfort levels, value perceptions and motivations when it comes to m-commerce differ depending on whether consumers live in developed or developing countries. (Pexels) Narongsak (Tek) Thongpapanl, Brock University; Abdul Rehman Ashraf, Brock University; Ali Anwar, Wilfrid Laurier University, and Luciano Lapa, Indiana University Mobile commerce (m-commerce) platforms often operate in several international markets. M-commerce managers often focus on …

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